What is a Webinar?
A Webinar is a live event held via the Internet. Online attendees are able to interact with the presenter(s) in the same way as they would in a live event. Capabilities include:
- Email registration / reminders
- Video / audio streaming
- Live Q&A
- Polling
- Voting / rating
- Downloads
Why Webinar?
As replacements for time-hungry in-person seminars, webinars have proven to be a low-cost, high-reach tool in the communication strategy for many organisations.
Rather than limiting the audience by geography, webinars allow anyone with an Internet connection to log in to the programme of choice from anywhere.
Uses include seminars, staff meetings, training programmes (both for staff and clients), and current issue status updates and substantive discussions.
Crown Digital's Added Value
Crown has an eight year track record of successful webinar delivery. In addition to supply and management of all technical aspects of the webinar program, Crown has deep experience and a methodological approach to ensure that you fully leverage your webinar investment and achieve your communications goals.
Issues to Consider
Some of the great and the good have been unsuccessful in their use of webinar technology. The principal issues arise when companies treat the webinar as another expedient 'low-prep' medium like email or telephony. You would not expect to walk into a TV studio and produce a series without expert guidance. In the same way, delivery of successful webinar programme that achieves your communication goals requires specialist input. Consider the following:
- What is the communication goal?
- Webinar technology can accommodate multiple broadcast and interactive options:
- Video
- Audio
- Presentation
- Q&A
- supplementary information
- downloads
- support
- What option/combination is going to best achieve your communication goal? How should each webinar option be treated in context?
- What is your experience of broadcast media? Have you considered voice / visual presentation coaching?
- How can you create slide decks which work at 20% of normal screen size?
- How will your branding work in context – what will the brand experience be?
- How can you market the event?
- How do you track registration and manage your delegates?
- How can you collect and process feedback and measure success?
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