Online survey research has several advantages over more traditional forms of market research like telephone and mail surveys:
Least expensive research methodology. For a given sample size, online surveys or Internet surveys can be executed for less than any traditional forms of research:
- No outgoing or return postage costs which increase with sample size.
- No paper, staples, envelopes or other materials needed.
- Answering machines, caller ID, call blocking and no answers do not prevent delivery of the survey request
- Surveys can interact with users without the expense of computer assisted interviewing or disk-by-mail approaches.
- Faster turnarounds possible. Instantaneous electronic distribution of survey materials and electronic return of completed surveys give the fastest possible opportunity for responses.
- With pre-recruited online panels, surveys can be distributed and returned in hours, compared to days for telephone and weeks for mail surveys.
- Interactivity: upcoming questions can be constructed based on responses
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